You may have noticed recently, here at English Lakes Hotels we gave our website a brand new look. This new look reflects the diverse range of businesses English Lakes Hotels now includes and to help communicate our commitment to excellent service and quality.
Here at English Lakes Hotels we have changed our name to English Lakes: Hotels, Resorts and Venues. We took this decision as we felt the new name better represents our business – which includes self-catering lodges, a marina and watersports centre, health and fitness facilities, larger conference and wedding venues as well as five quality hotels and an inn.
New product identities and logos have been produced to reflect the individual nature of the properties. However they share some common design elements so that customers will recognise the English Lakes brand, while still allowing the hotels’ very different characters to shine through.
Simon Berry, managing director and chairman said: “The change consolidates what we offer as a group and reflects that we are much more than a hotel chain."
“We are a group of individual properties that all have their own unique style and character so we do not want any kind of homogenous uniformity. However, we feel that it is important for people to be able to recognise our brand and know that they get the same attention to detail and level of quality at each of our properties.”
The Low Wood Hotel has also been rebranded. It will now be known as Low Wood Bay – reflecting the many facilities located there, including a Marina, Watersports Centre and large leisure club.
The rebranding of the company also allows it to become more flexible in how it develops in the future.
David Neale, commercial director said: “The new branding is a better expression of the breadth of what we do now as well as expressing something of our vision for the future.”
To find out more about our new look visit our new site at englishlakes.co.uk where can see the new hotel brand identities on the hotel pages.