In November 2014 Colin Fox, Marketing Manager at English Lakes, attended Destination Britain in Guangzhou, China with the clear intention of putting the Lake District firmly on the Chinese traveller’s map. Here he expresses his informed belief that we could become the Chinese destination of choice.

A group of tourism professionals travelled from UK

A group of UK tourism professionals travelled to Destination Britain in Guangzhou


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Whilst planning his recent visit to China, Colin Fox, Marketing Manager for English Lakes met other professionals linked to China and tourism. In the second blog in this short series, Colin talks to Helen Moriarty, Senior Development Officer for Groundwork North East & Cumbria. (more…)

Colin Fox, Marketing manager here at English Lakes Hotels will fly out to Hong Kong and also visit Guangzhou at the end of this month to join a group of UK tourism professionals promoting their businesses at Destination Britain China.

Colin Fox

Colin Fox


This is my third promotional visit to the country having been on previous trips to Beijing, Shanghai and Hong Kong in 2011 on a VisitBritain mission and an independent trip to Shanghai back in 2003, prior to the UK having Approved Destination Status. Whilst planning for the upcoming visit I have met some really interesting people who are also linked to China and tourism in one capacity or another and I thought it would be great to share some of our collective thoughts and experience. In this first blog I spoke to Bob Cartwright.
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