Wayne Hemingway talks Vintage ahead of Mildland Hotels Festival

Wayne Hemingway at The Midland, Morecambe

Wayne Hemingway at The Midland, Morecambe

The Grade II listed 1930’s art deco masterpiece that is the Midland Hotel, Morecambe, is heralding its landmark year and Wayne and Gerardine Hemingway’s Vintage Festival is having a holiday in Morecambe to help those celebrations along.

Leading designer Wayne Hemingway, who was born and raised in Morecambe, said: “The Midland is a very special building – a truly unique design and iconic British building. It feels right and proper for us to bring a “pop up” version of our Vintage Festival to my hometown to celebrate The Midland’s landmark year and put on a wonderful party that encompasses the best of British design, music, fashion and art, and food

“We can’t wait to put on a great show for everyone who comes along. There will be lots for people to see and take part in, besides the two main ticketed events. For those not fortunate (or quick enough!) to get tickets or one of the room packages for the Vintage Tea Dance and the Torch Club evening ball there will be workshops , food and the Vintage Marketplace. We hope that people will really get into the Vintage spirit and dress up for the occasion for a fabulous summer’s day at the seaside.”

Outside The Midland for the launch of Vintage by the sea

Outside The Midland for the launch of Vintage by the sea

Vintage Festivals have attracted tens of thousands of guests at celebrations on London’s South Bank, in Sussex and also at last year’s Preston Guild. They are events that have something for all ages and the 14th September is sure to live long in the memory of Morecambe.

The Vintage Festival to visit The Midland for Iconic Anniversary

The Midland is often cited as being one of the most iconic buildings in Britain. And this year, to celebrate its 80th anniversary year the hotel will host a spectacular Vintage celebration.

MID-PostcardDuring a golden period before the Second World War, The Midland, recognised widely as an art deco masterpiece, played host to luminaries and fashion icons such as Coco Chanel, Wallace Simpson, Laurence Olivier and Noel Coward, who enjoyed the panoramic views across Morecambe Bay to the Lake District fells in the distance.

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Vintage Morecambe

Sunny Morecambe Beach

Vintage seems to be the buzz word in fashion and design and with the Queen’s Jubilee upon us I’m getting in to the street party spirit and adorning my place of work, The Midland with bunting for the Bank Holiday weekend.

Being from the seaside town of Morecambe I am nostalgic to the idea of the fun filled UK seaside holidays of the past, and (not at all brought about from my fear of flying) I am determined to see this sleepy seaside town brought back to the splendour of its heyday. Listening to tales of Morecambe’s history and seeing images and footage adds fuel to my fire and even if it means being very British standing under a brolly on a rainy promenade, ice cream in hand, we owe it to the town (and to our bank balances) to bring to the seaside holiday back.

Bathing Beauties on Morecambe Beach

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