Wildzone launches with a ‘Wear Red for Wildlife Week’

1263.Wear-red-for-wildlife-_2800_copyright-Jane-Hunt_2900_ Wildzone, a dynamic group of Cumbrian private sector businesses including English Lakes and public sector wildlife charities, trusts and organisations, formed to put responsible Cumbrian wildlife and nature experiences firmly on the British tourism map, has launched with a 22-day-long promotion ‘Wear Red For Wildlife’ promotion.

The Wildzone’s ‘Wear Red for Wildlife’ initiative (running from October 8 to 30) draws inspiration from some of Cumbria’s most iconic creatures, the endangered red squirrel and red deer, but also focuses on birds such as red-breasted merganser and red kite, the red leaves of autumn, red flora and red sunsets over Morecambe Bay.

To celebrate the forthcoming promotion, Wildzone members gathered at Storrs Hall to dress a tree, demonstrating the engagement with nature that is Wildzone’s ethos.  This builds on the belief that the best way to protect nature is to encourage people to engage with it in a responsible, yet exciting and interactive manner, to celebrate its many facets.

During ‘Wear Red for Wildlife’, the public is encouraged to wear red and go wild, taking part in a variety of interesting, fun, educational events and volunteering activities highlighted at www.wildzonecumbria.org

By wearing red, they can access special deals from various Wildzone members. Arriving at Lakes Aquarium wearing red between October 8 and 21, gives adults a £2 admissions discount if referring to Wildzone.  At the Leighton Moss café, a 10% discount can be had from October 8-30 if doing the same.  Those wearing a red top will get a 20% reduction on a meal at The Wild Boar Inn, near Bowness, plus a complimentary trail map, to help exploration of the inn’s wild woods.

The thrilling range of wildlife, to be found in Cumbrian coastal habitats stretching from Morecambe Bay to Silloth, in and around its lakes, on wild peaks and fells, in wonderfully wild rivers and tarns, wild forests and woodlands and on its limestone pavements and marshes, is all showcased at the new Wildzone website.

The website fosters an engagement with nature and wildlife by inviting nature watchers to upload details of their sightings, upload photographs of wildlife and take part in a variety of exciting events and opportunities to volunteer for action in the wild.

Current members of the Wildzone on the public sector side are Cumbria Wildlife Trust, the National Trust, RSPB, the Forestry Commission, Northern Red Squirrels, the Lake District National Park, the Western Lake District Tourism Partnership, South Copeland tourism, Nurture Lakeland, Natural England and the Environment Agency.

Private sector partners are Ullswater ‘Steamers’, English Lakes Hotels, the Ravenglass and Eskdale Railway, Woodclose Park, Hill of Oaks and Waterfoot caravan parks, Lakes Aquarium, The Wordsworth Trust and The World of Beatrix Potter.

A competition at www.wildzonecumbria.org has a prize of a wild weekend at The Wild Boar Inn, near Bowness.  This 4* inn has wild woods to explore, as well as a smokehouse, which can put the taste of the wild on the plate.  The winner will bag a two-night stay, as well as an Ullswater ‘Steamers’ cruise and Ravenglass and Eskdale Railway trip.

Speaking on behalf of the Wildzone, Rachel Bell of Ullswater ‘Steamers’ says: “The Wildzone is unique, because it has brought public and private sector together, to work as partners.  We are all committed to showcasing the best that Cumbria has to offer in terms of wildlife and nature experiences and will be taking our offer out to the wildlife tourist in an exciting and creative manner.

“Whilst we have our founder members and our initial Wear Red for Wildlife promotion, we want other private sector businesses to come on board, so we can grow the group and enrich the wildlife tourism product offered.  We are also open to sponsorship offers, from the right sponsor, so we can increase marketing activity behind the Wildzone and make a tangible difference to wildlife tourism in Cumbria”.

Kilimanjaro conquest for Lancaster House manager

Tim Bell Lancaster House manager has just returned home after conquering the world’s largest freestanding mountain, raising over £3,200 for a local children’s charity in the process.

Tim Bell, General Manager of Lancaster House summited all 19,340ft of Africa’s famous Kilimanjaro on 21st September after a gruelling final day involving almost 21 hours of walking.

Tim, along with fellow Lancaster House staff member Nichola-Jayne Harrison as well as Tim’s paramedic sister Amanda Singleton, made the ascent in aid of North West charity Children Today.

Children Today is a North West based charity that raises funds to provide specialised life changing equipment for severely disabled children in the local area.

The ascent of Kilimanjaro is a gruelling physical challenge, with many people failing to reach the summit due to altitude sickness. Temperatures can range from 30c at the base to as low as –25c at the summit, and the team had to battle through a blizzard before finally reaching the summit.

Eight of the thirteen strong team who set off managed to complete the ascent, raising a total of over £15,000 between them. The five who didn’t reach the summit due to the effects of altitude sickness had to agonisingly turn back only a few hundred feet from the top.

Staff from Lancaster House have been supporting Children Today with a range of fundraising events already this year, from washing cars to walking on hot coals.

Tim Bell, manager of Lancaster House says:

“No amount of training in the Lake District fells can prepare you for the effects of the altitude, and at its worst it feels like your brain’s in a vice. It affects people differently regardless of physical fitness.
“The climb was physically and mentally exhausting but the trek was a truly life changing experience.”

Donations can still be made at Tim Bell’s and Nichola Harrison’s Just Giving pages or by sending a cheque made payable to Children Today to Lancaster House directly.