The Midland is often cited as being one of the most iconic buildings in Britain. And this year, to celebrate its 80th anniversary year the hotel will host a spectacular Vintage celebration.
During a golden period before the Second World War, The Midland, recognised widely as an art deco masterpiece, played host to luminaries and fashion icons such as Coco Chanel, Wallace Simpson, Laurence Olivier and Noel Coward, who enjoyed the panoramic views across Morecambe Bay to the Lake District fells in the distance.
For one day only
The 14th September 2013, the award-winning Vintage Festival will be in Morecambe to celebrate the music, fashion, film, art, dance, food and design from those halcyon days when the Midland Hotel opened in 1933.
The hotel, the car park, and the surrounding landscape will be transformed to become an immersive 20th century playground featuring live dance bands, gramophone DJ’s, fashion and furnishings in the Vintage Marketplace, Vintage hair and beauty salons, fashion, art and design workshops.
There will also be evocative street food, themed fine dining and cocktails, classic vehicles, cabaret, burlesque, tea dancing and the highly acclaimed Torch Club will host a glamorous ball to beat all glamorous balls.
Vintage Festivals have attracted tens of thousands of guests at celebrations on London’s South Bank, in Sussex and also at last year’s Preston Guild. They are events that have something for all ages and the 14th September is sure to live long in the memory of Morecambe.
Vintage themed gala dinner
Vintage themed gala dinner and entertainment for Saturday 14th September 2013, based on two adults sharing a room start from £159 per person.
Tickets for the fabulously glamorous Torch Club Ball, which includes a 10-piece swing orchestra, go on sale for £65 on May 2nd and will be strictly limited to just 130. Everyone who attends should dress up to the nines in authentic 1930s and 40s vintage fashion. Tickets and accommodation information can be found on The Midland Vintage website.
The Midland was commissioned in 1932 by The London, Midland and Scottish Railway Company and architect Oliver Hill was selected to create a building “of international quality in the modern style”.
Hill’s holistic approach, where he insisted the hotel’s interior matched the architecture design, set The Midland apart from other hotels of the period. He took complete control of colour schemes, furnishings, decoration and works of art, right down to the detail of the door handles.
The Vintage event looks to emulate Hill’s attention to detail by creating a memorable and exciting event that emulates how the hotel would have felt during its early golden years.
For more information, or to sign up to newsletters, visit the Vintage Festival website or like The Mildand Facebook Page where the full programme will be gradually unveiled. People interested in selling in the Vintage Marketplace, or wanting to get involved in some way, should email firstname.lastname@example.org
- Written by: +Kris Littlewood