Hundreds of tourism professionals and businesses from around the county gathered at the event. Host for the evening was ITV's ‘Loose Woman' Rachel Agnew who announced the winners and entertained the audience.
The Wild Boar won Guest Accommodation of the Year 2011. Andy Lemm, General Manger at The Wild Boar, said: “We are delighted to receive this award. The Wild Boar team is committed to providing a guest experience as individual as the guests themselves. In only our second year of being established as a four star Inn, it is an honour to be named Guest Accommodation of the Year 2011. ”
Fourteen coveted prizes and two commendations were awarded, recognising the exceptional standards of quality and excellence on offer at tourism businesses across the length and breadth of the county.
Ian Stephens, Managing Director for Cumbria Tourism, said: “The winners at the 2011 Cumbria Tourism Awards are powerful ambassadors for Cumbria’s tourism industry and we are incredibly proud of their achievements.”
Waterhead, English Lakes 4 star property on the shore of Lake Windermere, Ambleside was also highly commended on the evening as Small Hotel of the year 2011.